Email marketing has been in existence for years now, yet business owners and digital marketers haven’t yet realized its full potential. They still believe Google is the biggest driving force when it comes to growing a business. Unfortunately, this isn’t completely true anymore.

With lots of core algorithm updates going on every other month, you can no longer rely on Google just like the old days. Even if you have a site that gets a constant flow of traffic from search engines, you cannot be sure that it will be getting the same response two months from now, for one core update is all it takes to wipe out an entire website from search results these days.

So, instead of relying on Google, focus on email marketing Singapore and build a truth worthy audience that stays with you always. By opting for this way, you can reduce your dependence on Google and other search engines and continue to drive huge sales numbers on a regular basis without worrying about Google’s core algorithm updates. Most tech-driven businesses have already switched to email marketing for sales and service. Do the same and increase your sales numbers by a huge margin.