By Jake Hugo
In recent years, digital signage has become a very used term and concept across the business industry. It is easy to misunderstand this term or attribute it to something other than its actual meaning. Some have disputed whether it is the appropriate term to describe the concept.
Businesses use this on a daily basis for different reasons principally centered around the growth of the business.
If you are like me, then hearing the term digital signage will probably have you thinking about some electronic signature that cuts across all your digital posts on different platforms. But is this really what it is?
What is Digital Signage
Digital signage is the use of screens to display content relating to a particular business, usually in spaces that people have access to. The content could be anything informative like; adverts, restaurant menus, directives, etc. These contents take the form of images, videos, texts, or infographics. They make use of LED or LCD screens, as well as projectors.
Where is Digital Signage Used
Digital signage can be used anywhere with a high customer presence, it could be indoor or outdoor. Examples of such places include;
- Hotel Lobbies
- Waiting rooms
- In the airport
- At filling stations
- Restaurant Menus
- Museums
- Theatres
- On billboards
These are few examples but there are many more. Obviously, we come in contact with digital signage very often than we probably realize.
Digital signage can be created using digital signage software, in creating it certain factors should be considered in order that your content meets the need for which it is intended. This includes;
- What message are you trying to send out
- What is your budget
- Who is your target audience
- Where does your target audience hangout most
- Are you using interactive digital signage
Answering these questions will help you send out efficient messages through the appropriate channels and it’ll also meet your consumers at their point of need.
Interactive digital signage is one that evokes a response from the customer or target audience. This response can come in several forms such as increased customer loyalty, purchase, brand awareness, etc.
Interactive digital signage is achieved using technology especially touch screen technology which is constantly being improved. It provides a better end user experience with customers being able to get feedback or services short moments after inputting the command.
Digital Signage Software is used in scheduling posts or content and also to manage screens. It is also used in managing playlists, scheduling playbacks, and diagnosing problems in case of a delay with any of the screens.
There are several free digital signage software resources as well as paid ones that obviously offer more services.
Digital signage has proven to be the next big thing in marketing and sales as technology keeps getting updated and improved to satisfy end user experience. As companies and businesses strive to position in different markets, using digital signage software to manage digital content across different screens will go a long way in achieving long term goals.
